Media | Distribute
Media Distribute allows users to publish news stories and audio and video content directly from the MediaCentral | UX interface to multiple outlets:
• Corporate and broadcast Web sites and Web content management systems
• Social media services such as Facebook and Twitter
• Online video platforms such as YouTube and Brightcove
Before you can use Media Distribute to publish to these services and platforms, you need to configure profiles in MediaCentral UX for specific targets, such as personal or corporate Twitter or YouTube accounts. You then create a multimedia package — a collection of text (messages or stories), images, video, and audio, all associated with a common iNEWS story and Interplay Production sequence. And you can distribute the package to multiple targets in a single process using the Media Distribute layout in MediaCentral.
Media Distribute also requires a separate license and installation. For more information on installing Media Distribute, see your Avid Professional Services representative.

As part of MediaCentral, Media Distribute includes many of the processes described in the
Avid MediaCentral | UX User’s Guide and
Avid MediaCentral | UX Administration Guide. For more information, see your MediaCentral documentation.
See the following topics for more information about Media Distribute: