Media | Distribute User’s Guide : Media | Distribute : Publish to Social Media : Publishing MediaCentral Assets to Social Media

Publishing MediaCentral Assets to Social Media
 
In addition to creating a media package from an iNEWS story, you can also start directly with media stored in your MediaCentral environment and then add the text and tags you want for your story.
*If your MediaCentral configuration does not include iNEWS, the iNEWS options included in Media Distribute are disabled.
To prepare a video or image for publishing to a social media service:
1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to load an asset in the Media pane.
a. Double-click an Interplay Production server in the Launch pane.
The folder hierarchy of the MediaCentral database displays in the Assets pane.
b. Navigate to a sequence in the Asset pane, and then double-click the asset or drag it to the Media viewer.
For information on opening media in the Asset pane, see “Navigating the Interplay | Production Database” in the Avid MediaCentral | UX User’s Guide.
The asset opens in the Media pane.
c. If you do not want to add the entire video to your package, set In and Out points in the Media pane and create a subclip and then load the subclip in the Media viewer.
3. Click the Panes Menu button and select Social Message.
The Social Message pane opens.
Social Message pane: Social media target buttons; Profiles and Video Profiles menus with selected profile; Attach/Remove Video button; Attach/Remove Closed Captioning button; Load Image buttons; video target buttons, Scheduler
4. In the Message text box, type the text for the applicable platform. The text in the Message text box automatically displays in the message box for each target.
5. Click Attach Video.
The video displays in the Video area of the Social Message pane and a sequence is automatically created. The Attach Video button changes to the Remove Video button.
*Some social media platforms such as Twitter have restrictions on video formats, file size, and duration for supported videos. For example, Twitter restricts uploaded videos to a duration of 30 seconds. See the support Web pages of your social media platform for more information.
6. If your video includes closed captioning information, click the Attach Closed Captioning button.
Closed captioning information is added to the media package, and the Attach Closed Captioning button changes to the Remove Closed Captioning button. You can remove closed captioning from your package by clicking Remove Closed Captioning.
7. To add an image to your package, do one of the following:
*Move the position indicator in the Media viewer to the appropriate frame in your video clip, and then click Load from Player.
*Click Load from local drive, navigate to the image stored on your system that you want to use, and click Open.
The image displays in the Image area of the Social Message pane.
*You can publish media to Facebook and Twitter from the Social Message pane.
*If you add video or an image to a package that you want to publish to Twitter, and you do not selected a transcoder profile, your Twitter message is restricted to 116 characters. If you add video or an image to a package for Twitter and you do set a transcoder profile, your Twitter message is restricted to 100 characters.
8. Select a social media target — for example, Facebook. You can select multiple targets.
Settings display in the Social Message tab for each target you select.
9. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.
Profiles display in the Selected Profiles area.
System profile
System profile with video transcoding
User profile
If you want to delete a profile, click the “x” next to the profile name.
10. Use the Scheduler area if you want to schedule publication of your package for a specific date and time. For more information on scheduling rundowns, see Scheduling the Delivery of Content for Publication.
11. Click Post.
The story is sent for approval and the Social Message pane clears all fields. For information on approving stories for publishing, see Review and Approval.