Publishing from iNEWS to Social Media
You use the Media Distribute layout to create your package and deliver it to one or more social media targets. When you publish from iNEWS, you select your story, and then you can add video or an image, and then either publish your media package or schedule publication for a specific time (see
Scheduling the Delivery of Content for Publication).
You can publish media to Facebook and Twitter from the Social Message pane.
To prepare an iNEWS story for publishing to a social media or video service:
1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to open a story in the Queue/Story pane.
a. Double-click an iNEWS server in the Launch pane.
The folder hierarchy of the iNEWS database displays in the Assets pane.
b. Double-click a queue in the Asset pane.
The queue’s contents open in the Queue/Story pane.
c. Select the story in the queue you want to view and click the Story button to display the story in the bottom half of the Queue/Story pane.
3. Do one of the following:
Click the Pane menu in the Queue/Story pane and select Send to Media Distribute.
Click the Social Message pane, and then click Load iNEWS Story.
The Message text box in the Social Message pane displays the iNEWS story, including all segments, with all production cues removed and the character count listed below the text box. If you selected the option to transform iNEWS stories to lowercase in the System Settings, all text changes to lowercase characters.
Social Message pane: iNEWS story loaded in the Message box; target buttons; Profiles and Video Profiles menus; selected profile; Attach/Remove Video button; Attach/Remove Closed Captioning button; Load Image buttons; Scheduler, Load iNEWS Story button
4. (Optional) Add, delete, or modify story text in the Message text box.
Changes you make in the Message text box apply globally to all social media targets you select. You can also modify the story text for individual targets in the text boxes for those targets.
5. Select a social media target — for example, Facebook. You can select multiple targets.
Settings display in the Social Message tab for each target you select. The text in the Message text box automatically displays in the message box for each target.
If the story text exceeds the maximum length for a social media target, the story appears truncated in the message box.
6. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.
Profiles display in the Selected Profiles area.
| System profile |
| System profile with video transcoding |
| User profile |
If you want to delete a profile, click the “x” next to the profile name.
Some profiles used for publishing video in the Social Message pane include a transcoding component. This allows you to publish video directly to some platform that are not classified as online video providers — for example, Facebook.
7. (Optional) In the target message box, edit the text for the applicable platform. For example, you can edit your story to fit Twitter’s 140-character limit.
When you embed video in a message, the text of the Web link, the Uniform Resource Locater (URL), is included in any character limit for the selected platform.
If you add video or an image to a package that you want to publish to Twitter, and you do not selected a transcoder profile, your Twitter message is restricted to 116 characters. If you add video or an image to a package for Twitter and you do set a transcoder profile, your Twitter message is restricted to 100 characters.
8. To add a video to your package, do the following:
a. Double-click a sequence in the Asset pane or drag the video asset to the Media viewer.
The video asset displays in the Media pane.
b. If you do not want to add the entire video to your package, set In and Out points in the Media pane and create a subclip and then load the subclip in the Media viewer.
For information on creating sequences, see “Creating a Sequence” in the
Avid MediaCentral UX User’s Guide.
c. Click the Video Profiles menu, and select a profile. You can select multiple profiles for each target.
When you publish a package that includes video to a social media platform, the published content includes a link to the video on the Web site specified in the Video Profile menu.
d. If necessary, add or update any metadata to the profile fields that require information.
e. Click Attach Video.
The video displays in the Video area of the Social Message pane and a sequence is automatically created. The Attach Video button changes to the Remove Video button.
Some social media platforms such as Twitter have restrictions on video formats, file size, and duration for supported videos. See the support Web pages of your social media platform for more information.
f. If your video includes closed captioning information, click the Attach Closed Captioning button.
Closed captioning information is added to the media package, and the Attach Closed Captioning button changes to the Remove Closed Captioning button. You can remove closed captioning from your package by clicking Remove Closed Captioning.
9. To add an image to your package, do one of the following:
Move the position indicator in the Media viewer to the appropriate frame in your video clip, and then click Load from Player.
Click Load from local drive, navigate to the image stored on your system that you want to use, and click Open.
The image displays in the Image area of the Social Message pane.
You can publish media to Facebook and Twitter from the Social Message pane.
11. Click Post.
The story is sent for approval and the Social Message pane clears all fields. For information on approving stories for publishing, see
Review and Approval.
If your package does not include video and your target uses a user profile — for example, if you publish the package to your personal Twitter account — the package does not require review or approval and is posted automatically to your account.
