MediaCentral UX delivers workflow tools for media professionals through both Web and mobile applications. With a customizable user interface, MediaCentral UX allows individuals in different media production functions to access the tools they need to complete tasks with greater visibility to assets, team collaboration, and workflow agility. Through MediaCentral UX, users can access Avid iNEWS, Interplay Production, Interplay MAM, or all three.

The Avid iNEWS newsroom computer system provides journalists, producers, directors, and various technical personnel in the newsroom with an array of tools to make their job easier. It is primarily made up of iNEWS Workstations, linked together via a local or wide area network, and the iNEWS Server, which manages all the day-to-day activities of the newsroom.

The Avid Interplay Production system combines an asset database with workflow management software, both of which are integrated with Avid shared storage and Avid archive solutions. Interplay Production provides tools that let journalists and producers add rich media to stories and send the assembled video sequence to a playout server.

The Avid Interplay MAM system helps to archive and manage media in a shared storage environment. It integrates production islands, facilitates and streamlines workflows, and grants access to media assets and associated metadata from any workstation. Interplay MAM provides tools that let archivists, journalist, editors, and producers assign metadata to assets; search, access, and preview assets; arrange assets in sequences and transfer them to the edit bay; and overview and manage business processes.